Online Marketing, as the name already suggests Online Marketing is any type of marketing that is done via the Internet; email marketing campaigns, search engine marketing or search engine optimisation campaigns, social media marketing, blog marketing or any other form that you could think of that involves the use of the Internet as a source to promote your brand, products or services.
World economy is going through one of its worst crisis in history, with many experts predicting a global economical recession, countries approving multi-billion dollars bailout programs to help their economies to survive and companies having to cut down their costs to avoid bankruptcy.
When companies start to think about cutting down on their expenditures, one of the first things that comes to CEO's and Managing director's minds is to reduce or even cancel their marketing campaigns budgets.
On the other hand CMOs (chief marketing officers) think the opposite; they believe that during an economic down turn is precisely the time when marketing plays an important role. By stopping a marketing campaign you lose contact with your clients and you stop understanding your costumer needs.
An alternative to all these problems is Online Marketing, as the name already suggests Online Marketing is any type of marketing that is done via the Internet; email marketing campaigns, search engine marketing or search engine optimisation campaigns, social media marketing, blog marketing or any other form that you could think of that involves the use of the Internet as a source to promote your brand, products or services.
Why is Online Marketing so important during an economical downturn?
I'm far from an economic expert but there 4 factors that put online marketing ahead of other marketing techniques during a down economy:
1 - Measurement
One of the biggest problems with traditional marketing campaigns is the lack of good measuring methods, with online marketing is a completely different ball game. All you need is a good web analytics package, Google Analytics for instance, to track, measure, document the effect and justify your marketing investments to you boss.
2 - Immediate Effect
It is almost impossible to know how effective a TV commercial or another type offline advertisement is. While online marketing methods have a direct value on sales; especially when we talk about search engine marketing and search engine optimization.
3 - Good ROI
The success of a marketing campaign is measured by its ROI (return over investment); the higher the better; and there are few things beating online marketing nowadays. For every dollar spent on online marketing, marketers are making more than a dollar through sales or other conversions on their sites.
4 - Small Budgets
With online marketing you can start with a small budget and gradually increase it as you succeed, and believe me many multi-million dollar companies are basing their economic strategies around this simple principle nowadays.
The DMA estimates that expenditures with online marketing will maintain a significant growth in the coming year with more than 50% of U.S marketing dollars directed to Interactive marketing.
By: Felipe Splinter
ABOUT THE AUTHOR
SEO consultant, blog marketing and social media expert: http://www.thuk.co.uk/pages/services/blogs.php
Friday, February 1, 2019
Thursday, January 10, 2019
6 Tips for Successful Online Video Marketing
With the rapid development of technology in the 21st century, online video marketing has been on the rise. Several researches undertaken in video marketing have proved that marketing videos online really works if used in the effective way. Online marketing is effective and attractive for many businesses because creating and posting the online videos is fairly cheap and they are also sustainable because they stay online for a long time. The following are easy online video marketing tips that will improve your online marketing strategy.
1. Ensure your title counts - Just like a title of blog post, online videos titles help drive traffic. A great title grabs the attention of the viewers and show up in the search engines when visitors are surfing for your topic.
2. Provide high quality and excellent content - You should take time to critically think about the targeted audience. You need to understand what the targeted market find valuable and what your online video can teach them. Online videos succeed not only because they are of great value to the viewers, but also because they demonstrate your skills and knowledge thus proving to them that your are an expert. It is also good to note that no matter the quality of your online video, it would succeed if it is too long. Therefore, keep your online video as short as possible.
3. Put the website URL address in the video - When editing your online video, it is advisable that you make the most use of various editing features. One of the simple features is the additional use of the text box in the video by displaying your website address which helps your website gain more exposure and bring more traffic.
4. Make use of video's branding opportunities - You should ensure that the logo of the company your promoting features more in some parts of the screen for branding purposes. This can be done for the full length or during key times in your online video. By doing this you set yourself apart from other videos and ensure that viewers remember your video plus the product or website you're promoting much better which will increase sales and traffic.
5. Ensure that you show your online video HTML link - By posting an online video, you have the opportunity to provide some descriptions of the online video to make the viewers understand it better. At all times, you should start by the link which you want to attract your viewers in order to benefit from this key opportunity. Put the online video URL as the first thing in the box and then the keywords used in the title and in the description.
6. Go beyond just using YouTube - Most of the online video marketers use YouTube to post their videos. However, you can go beyond the use of YouTube by embedding it on your website. This will help drive more traffic to your website and also the time that visitors spend on the website. By doing thisFree Reprint Articles, you are likely to grow your audience. It is also good to note that Google's algorithms consider the number of time your online video is watched because the numbers of views received add to the number views tally on the YouTube which will increase your video's popularity. This is also important for being ranked highly in Google search.
By following the above easy online video marketing tips you are likely to achieve your set goals in online marketing.
By: Arslan Jahanzaib
ABOUT THE AUTHOR
If you like this article ( online video marketing ) and want to read more, please visit us here: onlinevideomarketer.com.
1. Ensure your title counts - Just like a title of blog post, online videos titles help drive traffic. A great title grabs the attention of the viewers and show up in the search engines when visitors are surfing for your topic.
2. Provide high quality and excellent content - You should take time to critically think about the targeted audience. You need to understand what the targeted market find valuable and what your online video can teach them. Online videos succeed not only because they are of great value to the viewers, but also because they demonstrate your skills and knowledge thus proving to them that your are an expert. It is also good to note that no matter the quality of your online video, it would succeed if it is too long. Therefore, keep your online video as short as possible.
3. Put the website URL address in the video - When editing your online video, it is advisable that you make the most use of various editing features. One of the simple features is the additional use of the text box in the video by displaying your website address which helps your website gain more exposure and bring more traffic.
4. Make use of video's branding opportunities - You should ensure that the logo of the company your promoting features more in some parts of the screen for branding purposes. This can be done for the full length or during key times in your online video. By doing this you set yourself apart from other videos and ensure that viewers remember your video plus the product or website you're promoting much better which will increase sales and traffic.
5. Ensure that you show your online video HTML link - By posting an online video, you have the opportunity to provide some descriptions of the online video to make the viewers understand it better. At all times, you should start by the link which you want to attract your viewers in order to benefit from this key opportunity. Put the online video URL as the first thing in the box and then the keywords used in the title and in the description.
6. Go beyond just using YouTube - Most of the online video marketers use YouTube to post their videos. However, you can go beyond the use of YouTube by embedding it on your website. This will help drive more traffic to your website and also the time that visitors spend on the website. By doing thisFree Reprint Articles, you are likely to grow your audience. It is also good to note that Google's algorithms consider the number of time your online video is watched because the numbers of views received add to the number views tally on the YouTube which will increase your video's popularity. This is also important for being ranked highly in Google search.
By following the above easy online video marketing tips you are likely to achieve your set goals in online marketing.
By: Arslan Jahanzaib
ABOUT THE AUTHOR
If you like this article ( online video marketing ) and want to read more, please visit us here: onlinevideomarketer.com.
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