Your marketing effectiveness online often has more to do with your own efforts than it does with your skills. The misconception that many have about marketing on the internet is that it is more complicated than it really is. The fact is that the success of most online marketers is based upon their level of dedication and focus and not their skill set. The key to being successful when working online is learning to manage and motivate yourself since most times you will not be working with others. In fact the biggest obstacles many face are their own habits and shortcomings that result in sabotaging their efforts.
With that said here are 7 of the most common issues facing online marketers that keep them from being successful when working online.
Time Management Skills
Managing time is one of the biggest 'culprits' effecting people working online. Internet marketing involves several tasks many of which are easily able to devour much of your time. Learning to properly prioritize how you devote your time is a big key to being successful when working online.
Poor Planning
Without a solid plan you have absolutely nothing to build upon and you will only succeed at wasting much of your efforts. Remember that this is a business which will require the proper planning in order for you to effectively direct your efforts. You want to know where it is you are going and then you will need a plan on how to get there.
Inconsistent Effort
Understand that there you be good days and bad and do not allow that to alter your efforts. In order to make progress on anything you will need to be constantly moving forward and this can not be done without consistent effort. Building a business is much like pushing a boulder up a hill, without consistent effort you will lose momentum and never reach the top!
Lack of Resolve
When things do not go the way you intended you get easily discouraged which breaks your focus, dilutes your efforts or even makes you quit. DON'T! Expect mistakes or setbacks and learn from them so they do not occur again. Even on a bad day you can learn things that will be of benefit in the future.
Making Things Complicated
Making things harder than they are is a very common barrier we all unknowingly build for ourselves. Simply because something is new to you does not mean it will be complicated and if it does seem so it is only because you have not learned it yet. Be patient!
Misdirected Creativity
We use our creativity to invent reasons as to why something can not be done. This is very common with people who carry a negative attitude. Although you may think you are positive minded it is easy and natural to create reasons why we can not succeed if we are afraid of failing. The logic here is that if we do not try we can not fail. In a twisted way it can be interpreted as nothing venture nothing lost! A large part of being successful is maintaining a 'can do' attitude!
Scatter Mind
By spreading yourself too thin you will accomplish little other than increasing your frustrations. Business building requires your attention to certain details that need to be 'completed' before moving on to the next tasks. To approach it in any other way will only set you up for frustration and failure.
Your online marketing effectiveness is usually based upon the efforts you invest more than the skills you possess. Being successful online is more about being able to manage and motivate yourself since in most cases you will be working alone. Ironically enough it seems that in many cases it is are own bad habits that sabotage our online success more than it is a lack of skills. 7 of the most common issues facing aspiring online entrepreneurs and keeping them from being successful are discussed above. By recognizing these shortcomings it is therefore easier to address and overcome them. In doing so marketing on the internet then becomes both enjoyable and profitable and a lot less challenging.
ABOUT THE AUTHOR
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For more tips about increasing your online marketing effectiveness and to also receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com
Wednesday, December 26, 2018
Monday, November 19, 2018
Boost Sales With Online Marketing
Online marketing has become increasingly important to businesses in the 21st century, and data suggests that this trend will continue in years to come. There are more and more people developing an interest in internet marketing due to the benefits it offers over traditional marketing methods. This article will describe some different ways your company can use online marketing to increase sales and profits.
With internet becoming more and more accessible to the mass public, it has given rise to a number of agencies which focus solely on assisting companies to develop an internet presence.These search engine optimization (SEO) specialists are providing what is fast becoming an essential service to businesses, and there has been unprecedented growth in this niche industry, with some of the most successful companies in this sector being Boston SEO agencies and services.
When conducting business online, many companies rely on generating traffic to their websites.When a consumer intends to make a purchase online, there is a good chance that if he or she hasnt already decided who/where to buy from he/she will use a search engine to determine where to make their purchase, and this is where SEO comes into play.
The majority of online consumers will do a keyword search to find the services they require.Statistics show that consumers are more likely to click through to businesses that are listed near the top of the results page provided for their keyword search.So how can a company ensure they make it to the top of the page? Search engine optimization is a form of Internet Marketing that can help immensely; SEO is the process of preparing and labelling a website so that it has the best chance of being featured near the top of the search engine results page for certain key words.
However, Online Marketing is not just about search engine optimization.Even if a website is listed first on the result page, if a consumer clicks through to the website and it is unprofessional and/or not very user-friendly, it likely will not convert many customers.
This is why it is so important to have a well-planned online marketing strategy in place.In summary, internet marketing can cover a broad range of techniques, including search engine optimization and maintaining a properly designed website.
Online marketing is about building your brand identity, and even if you are a business specializing in a physical service, with 83% of consumers shopping and researching online, a professional online presence will only help your business to grow.
ABOUT THE AUTHOR
This article was written by Karen Barney.
With internet becoming more and more accessible to the mass public, it has given rise to a number of agencies which focus solely on assisting companies to develop an internet presence.These search engine optimization (SEO) specialists are providing what is fast becoming an essential service to businesses, and there has been unprecedented growth in this niche industry, with some of the most successful companies in this sector being Boston SEO agencies and services.
When conducting business online, many companies rely on generating traffic to their websites.When a consumer intends to make a purchase online, there is a good chance that if he or she hasnt already decided who/where to buy from he/she will use a search engine to determine where to make their purchase, and this is where SEO comes into play.
The majority of online consumers will do a keyword search to find the services they require.Statistics show that consumers are more likely to click through to businesses that are listed near the top of the results page provided for their keyword search.So how can a company ensure they make it to the top of the page? Search engine optimization is a form of Internet Marketing that can help immensely; SEO is the process of preparing and labelling a website so that it has the best chance of being featured near the top of the search engine results page for certain key words.
However, Online Marketing is not just about search engine optimization.Even if a website is listed first on the result page, if a consumer clicks through to the website and it is unprofessional and/or not very user-friendly, it likely will not convert many customers.
This is why it is so important to have a well-planned online marketing strategy in place.In summary, internet marketing can cover a broad range of techniques, including search engine optimization and maintaining a properly designed website.
Online marketing is about building your brand identity, and even if you are a business specializing in a physical service, with 83% of consumers shopping and researching online, a professional online presence will only help your business to grow.
ABOUT THE AUTHOR
This article was written by Karen Barney.
Saturday, October 13, 2018
The 5 Biggest Blunders For An Online Marketing Business
Setting up an online marketing business is a great way to get a slice of billions being spent online every year. When you have a good online marketing strategies in place your business will prosper and grow. Here are 5 online marketing blunders to watch out for.
The tremendous increase of billions being spent on the internet has stimulated lots of entrepreneurs to create their own online marketing business. When you have effective online marketing strategies set up your business will succeed and expand. Here are 5 online marketing mistakes to keep an eye out for.
1. The Benefits Of Your Products Or Services Are Not Clear.
If your audience does not fully grasp the information you are delivering, they won't try to decipher it. They will shift their focus someplace else. You need to clearly show the benefits of the product or service you are marketing and explain how it can make your customers' life much easier or resolve a problem for them and why they should buy it from you.
2. You Don't Know Your Target Audience.
This aspect is vital for all internet marketing strategies and should not be overlooked. If you try to sell to everyone, you'll sell to no one. Take the time to research who it is your products or services are targeting. It is not always the group that you first had in mind. Learn how they operate, how they think, their wants and desires. By doing this you will discover ways that you can easily market to them.
3. You Rely On A Single Marketing Strategy.
You can't depend one marketing and promotional strategy when you are marketing a business. If, for reasons unknown, the marketing strategy that you are using suddenly stops, you won't have a back up plan. Also, you don't want to spread yourself to broadly. Get efficient at a few internet marketing methods that reach your audience and then study and test a different one, so that you've always got an alternative option.
4. You're Not Consistent.
A good marketing strategy will offer consistency. This includes ensuring that your branding and any promotional materials are all consistent. This way your potential customers will know who is sending the message. Use the same image and logo across all of your social sites. Keep the branding in place on your website or blog. Eventually customers will associate this look with your business name.
5. You're Not Building A List.
One of the main reasons why an online marketing business will fail is that you are not building a list. List building means developing a list of potential and actual customers who you can email with information about your products and services that they may wish to buy from you. List building is one of the key internet marketing strategies for beginners and experienced online entrepreneurs.
By: Jon Allo
ABOUT THE AUTHOR
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business, you can get free access to one of the best online business marketing boot camps available. http://www.jonallo.com/
The tremendous increase of billions being spent on the internet has stimulated lots of entrepreneurs to create their own online marketing business. When you have effective online marketing strategies set up your business will succeed and expand. Here are 5 online marketing mistakes to keep an eye out for.
1. The Benefits Of Your Products Or Services Are Not Clear.
If your audience does not fully grasp the information you are delivering, they won't try to decipher it. They will shift their focus someplace else. You need to clearly show the benefits of the product or service you are marketing and explain how it can make your customers' life much easier or resolve a problem for them and why they should buy it from you.
2. You Don't Know Your Target Audience.
This aspect is vital for all internet marketing strategies and should not be overlooked. If you try to sell to everyone, you'll sell to no one. Take the time to research who it is your products or services are targeting. It is not always the group that you first had in mind. Learn how they operate, how they think, their wants and desires. By doing this you will discover ways that you can easily market to them.
3. You Rely On A Single Marketing Strategy.
You can't depend one marketing and promotional strategy when you are marketing a business. If, for reasons unknown, the marketing strategy that you are using suddenly stops, you won't have a back up plan. Also, you don't want to spread yourself to broadly. Get efficient at a few internet marketing methods that reach your audience and then study and test a different one, so that you've always got an alternative option.
4. You're Not Consistent.
A good marketing strategy will offer consistency. This includes ensuring that your branding and any promotional materials are all consistent. This way your potential customers will know who is sending the message. Use the same image and logo across all of your social sites. Keep the branding in place on your website or blog. Eventually customers will associate this look with your business name.
5. You're Not Building A List.
One of the main reasons why an online marketing business will fail is that you are not building a list. List building means developing a list of potential and actual customers who you can email with information about your products and services that they may wish to buy from you. List building is one of the key internet marketing strategies for beginners and experienced online entrepreneurs.
By: Jon Allo
ABOUT THE AUTHOR
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business, you can get free access to one of the best online business marketing boot camps available. http://www.jonallo.com/
Saturday, September 29, 2018
Marketing Your Business Online
How can a business that is already successful in reaching their local market extend their marketing reach online? The good news is that the traditional offline marketing that has always worked so well will still work at least as effectively to promote your online presence. The other side of the coin is that to promote your business online, the old traditions need some updating to keep up with online marketing best practices.
Any business should already have a marketing plan and objectives from their offline initiatives, so let's jump straight into the technology aspects of online marketing. I generally look at the following things first, because they can be done at very low or no initial cost, and also because subsequent specialist marketing won't be as successful without these things in place. Of course there is a huge amount more to online marketing, the extent of which could easily be justified as a full-time university course. This is the pre-school notes, to help get your site to a starting point on a low budget if you can't quite afford to be calling in the big guns to market your site for you professionally just yet.
1. Site optimization
This is always the place to start, because the effectiveness of everything which follows is often dependent on this being done up front. When I say this, I include great content and intuitive navigation as the basis for everything. Only once your site has been optimized for intelligent visitors should you tweak it for search engines, but never at the expense of the former. Search engines look at things like keyword density and how specifically a page matches a specific search term. Of course this is extremely over simplistic, but nevertheless a worthwhile starting point. By identifying 10-20 key terms you would like search engines to pick up on, and creating specialised pages with relevant information which utilises those terms in the right way, you will start getting much better results once your site has been indexed.
You will find that it is best to use specialised keyword phrases, for example "precision-engineered bolts" is likely to get better placement than a generic term like "engineering parts". You should also work to create a single page for every key phrase you want picked up on, and include the key phrase in the title, meta tags and use all the words in the body of the page at a high density relative to other words. You should also preferably include the key phrase in the page title, as well as the URL of the page, for example, http://www.mysite.com/precision_engineered_bolts/. Each page should use a different title, specifically based on the key phrase utilised in that page's content.
Your site should really be developed using XHTML and CSS these days, table-based design has numerous technical problems associated with it, and it results in a lower keyword density than the current standards.
Ideally you should use a content management system which incorporates and facilitates all of the above quickly and effortlessly, such as that provided standard with RealmSurfer sites. This will allow you to manage your own content optimization, with a bit of trial-and-error.
2. Linking and indexing
The next step is to get search engines to start to notice and index your site. Google, for example, won't even look at your site until it has been linked to by at least one other indexed site. Paid inclusion (paying the search engines to index your site on a priority schedule) can be appropriate at this phase if you need to urgently accelerate this process, however it is not always necessary.
Especially useful at this stage can be participating in forums serving your primary target market. This has the dual benefit of creating awareness of your business within communities you would like to reach, and at the same time can help create incoming links to your site, something that search engines pay particular attention to. Ensure that your site details are included as a link in the footer of your posts. Never use a forum to spam members or submit unsolicited advertising posts -- that just has the opposite effect of destroying your business' credibility. Some forums have a separate advertising section in which it may be appropriate to professionally post information about your services and products. Always make sure that your presence represents a valuable contribution to the community. Stay on topic and be professional, helpful and constructive.
Search engines take many factors into consideration when ranking a site. New sites, for example, don't initially fare well, however you will find they will allocate some credibility weighting to you the longer your site is up and running. The biggest factor though, external to the site itself, is the number of inbound (preferably non-reciprocal) links from other sites, and the context and wording of the referring link, as well as the ranking of the referring page, and referring site. The popularity of those sites plays a big role, as well as how high up in the site's own hierarchy the link is. By way of example, a link from www.news.com.au counts for much more than a link from a very deeply embedded page like www.somesitesomewhere.com/subdirectory/theattic/someoldforgottenpage .
3. Implement online marketing partnerships with high-profile online businesses
This is where you can really benefit if implemented successfully. When I was previously running the e-commerce business unit for a large company, rather than pay high-traffic websites to advertise on their sites, which can be very much untargeted, we offered them a percentage of sales. In other words, we provided them with the banners to promote the service, and implemented simple tracking of where our visitors were coming from, and then paid a percentage of the total revenue to the referrer. This resulted in very low marketing costs to us, and the referring sites started placing more and more emphasis on their side to ensure that we got top placement whenever they were low on paid inventory.
Another effective medium-term strategy is to provide content of value to sites which serve your target market. They benefit from your topical content, you benefit from the exposure and links.
4. Dabble in paid keyword advertising
Only at this point should you actually be starting to pay for online advertising. These forms of advertising, however, allow you to specifically target certain people, which means you get a much better return on investment than simply advertising to everyone. This can take some trial and error to find what works best, but the amount you pay should be less than the amount of business you generate, and should normally include full measurement and reports on a reasonably regular basis, preferably online.
For this purpose, I often suggest starting with Google. They are by far the most popular search engine globally, they have a very good reputation, provide reporting online, and are probably the most likely to produce results initially. Yahoo and MSN also have excellent paid link systems, and they keep getting better all the time. The latest offerings from all three are now also starting to allow targeting to specific demographics, a trend that is likely to become the preferred way to target online audiences once the capabilities for this type of targeting matures.
5. Involve an internet marketing specialist
At this point, you should be starting to see some results, and be in a good position to ask some intelligent questions. Preferably deal only with a business that has a good reputation (ask for client contact details so you can find out how effective they are), and has preferably has been around for at least a few years. They should also provide very detailed reports (ask for examples of these up front), and be able to explain in detail how they go about promoting your site, on which sites they do so, the number of views and clickthroughs per site per day, and how effective each promotion was relative to the next. They should also meet with you at least once a month to review successes and failures and involve you in the decision-making process of where next to promote your business. At least monthly, you should be in a position to evaluate your cost per sale for various promotions, and to change your focus accordingly.
Especially be wary of businesses who claim unrealistically quick results, or base their business mainly only on search engine submission, or use deceptive practices to try and "trick" search engines into ranking you higher. These usually at best produce no value, and can in some cases lead to your site being removed or ranked very low by search engines.
ABOUT THE AUTHOR
David Malan is an internet and e-commerce expert with over ten years experience in designing and developing enterprise grade online solutions for business.He owns and runs RealmSurfer Consulting, based in Perth, Western Australia.
Website: Web Design Perth http://www.realmsurfer.com.au/
About: About RealmSurfer Web Design Perth http://www.realmsurfer.com.au/about_realmsurfer
Any business should already have a marketing plan and objectives from their offline initiatives, so let's jump straight into the technology aspects of online marketing. I generally look at the following things first, because they can be done at very low or no initial cost, and also because subsequent specialist marketing won't be as successful without these things in place. Of course there is a huge amount more to online marketing, the extent of which could easily be justified as a full-time university course. This is the pre-school notes, to help get your site to a starting point on a low budget if you can't quite afford to be calling in the big guns to market your site for you professionally just yet.
1. Site optimization
This is always the place to start, because the effectiveness of everything which follows is often dependent on this being done up front. When I say this, I include great content and intuitive navigation as the basis for everything. Only once your site has been optimized for intelligent visitors should you tweak it for search engines, but never at the expense of the former. Search engines look at things like keyword density and how specifically a page matches a specific search term. Of course this is extremely over simplistic, but nevertheless a worthwhile starting point. By identifying 10-20 key terms you would like search engines to pick up on, and creating specialised pages with relevant information which utilises those terms in the right way, you will start getting much better results once your site has been indexed.
You will find that it is best to use specialised keyword phrases, for example "precision-engineered bolts" is likely to get better placement than a generic term like "engineering parts". You should also work to create a single page for every key phrase you want picked up on, and include the key phrase in the title, meta tags and use all the words in the body of the page at a high density relative to other words. You should also preferably include the key phrase in the page title, as well as the URL of the page, for example, http://www.mysite.com/precision_engineered_bolts/. Each page should use a different title, specifically based on the key phrase utilised in that page's content.
Your site should really be developed using XHTML and CSS these days, table-based design has numerous technical problems associated with it, and it results in a lower keyword density than the current standards.
Ideally you should use a content management system which incorporates and facilitates all of the above quickly and effortlessly, such as that provided standard with RealmSurfer sites. This will allow you to manage your own content optimization, with a bit of trial-and-error.
2. Linking and indexing
The next step is to get search engines to start to notice and index your site. Google, for example, won't even look at your site until it has been linked to by at least one other indexed site. Paid inclusion (paying the search engines to index your site on a priority schedule) can be appropriate at this phase if you need to urgently accelerate this process, however it is not always necessary.
Especially useful at this stage can be participating in forums serving your primary target market. This has the dual benefit of creating awareness of your business within communities you would like to reach, and at the same time can help create incoming links to your site, something that search engines pay particular attention to. Ensure that your site details are included as a link in the footer of your posts. Never use a forum to spam members or submit unsolicited advertising posts -- that just has the opposite effect of destroying your business' credibility. Some forums have a separate advertising section in which it may be appropriate to professionally post information about your services and products. Always make sure that your presence represents a valuable contribution to the community. Stay on topic and be professional, helpful and constructive.
Search engines take many factors into consideration when ranking a site. New sites, for example, don't initially fare well, however you will find they will allocate some credibility weighting to you the longer your site is up and running. The biggest factor though, external to the site itself, is the number of inbound (preferably non-reciprocal) links from other sites, and the context and wording of the referring link, as well as the ranking of the referring page, and referring site. The popularity of those sites plays a big role, as well as how high up in the site's own hierarchy the link is. By way of example, a link from www.news.com.au counts for much more than a link from a very deeply embedded page like www.somesitesomewhere.com/subdirectory/theattic/someoldforgottenpage .
3. Implement online marketing partnerships with high-profile online businesses
This is where you can really benefit if implemented successfully. When I was previously running the e-commerce business unit for a large company, rather than pay high-traffic websites to advertise on their sites, which can be very much untargeted, we offered them a percentage of sales. In other words, we provided them with the banners to promote the service, and implemented simple tracking of where our visitors were coming from, and then paid a percentage of the total revenue to the referrer. This resulted in very low marketing costs to us, and the referring sites started placing more and more emphasis on their side to ensure that we got top placement whenever they were low on paid inventory.
Another effective medium-term strategy is to provide content of value to sites which serve your target market. They benefit from your topical content, you benefit from the exposure and links.
4. Dabble in paid keyword advertising
Only at this point should you actually be starting to pay for online advertising. These forms of advertising, however, allow you to specifically target certain people, which means you get a much better return on investment than simply advertising to everyone. This can take some trial and error to find what works best, but the amount you pay should be less than the amount of business you generate, and should normally include full measurement and reports on a reasonably regular basis, preferably online.
For this purpose, I often suggest starting with Google. They are by far the most popular search engine globally, they have a very good reputation, provide reporting online, and are probably the most likely to produce results initially. Yahoo and MSN also have excellent paid link systems, and they keep getting better all the time. The latest offerings from all three are now also starting to allow targeting to specific demographics, a trend that is likely to become the preferred way to target online audiences once the capabilities for this type of targeting matures.
5. Involve an internet marketing specialist
At this point, you should be starting to see some results, and be in a good position to ask some intelligent questions. Preferably deal only with a business that has a good reputation (ask for client contact details so you can find out how effective they are), and has preferably has been around for at least a few years. They should also provide very detailed reports (ask for examples of these up front), and be able to explain in detail how they go about promoting your site, on which sites they do so, the number of views and clickthroughs per site per day, and how effective each promotion was relative to the next. They should also meet with you at least once a month to review successes and failures and involve you in the decision-making process of where next to promote your business. At least monthly, you should be in a position to evaluate your cost per sale for various promotions, and to change your focus accordingly.
Especially be wary of businesses who claim unrealistically quick results, or base their business mainly only on search engine submission, or use deceptive practices to try and "trick" search engines into ranking you higher. These usually at best produce no value, and can in some cases lead to your site being removed or ranked very low by search engines.
ABOUT THE AUTHOR
David Malan is an internet and e-commerce expert with over ten years experience in designing and developing enterprise grade online solutions for business.He owns and runs RealmSurfer Consulting, based in Perth, Western Australia.
Website: Web Design Perth http://www.realmsurfer.com.au/
About: About RealmSurfer Web Design Perth http://www.realmsurfer.com.au/about_realmsurfer
Wednesday, August 15, 2018
7 Must Know Online Marketing Promotion Principles
There are do's and don't(s) for any marketing promotion and especially when it comes to online marketing promotion. Some are not as significant as others, while ingoring others at your peril, could sign the death warrant of your online marketing promotion before you even launch your campaign.
For instance:
*1. Never Spam or Come Across as Too Self-Promoting.
The surest shortcut to putting the toe tag on your online marketing promotion before it ever starts is to allow any sort of shameless or shameful sort of self-promotion that makes your target market feel uncomfortable to the point of not doing business with you.
See, in this day and age, many sites allow for the reporting of content that is just too way over the top in terms of self-promotion.
Now not every thing that could be considered too self-promotional is, but to be on the safe side, it is better to not overtly abuse sites that are intended as a sharing place of quality content and info with a bombarding of over-exaggerated hype filled boasts and endless exclamation points for a wham bam thank you ma'am type of promotion. Use your common sense and you should be fine.
*2. Never Sound Desperate or Pleading in Any of your Promotion.
This may sound like common sense, but it's important to remember as a guiding principle. Success breeds more success.
People in your market will be more likely to take you up on an offer from an online marketing promotion coming from a position of strength and success than they ever would if your promotion sounded desperate or just like someone only attempting to "make money online."
Ask yourself, would I do business with this promotion if I encountered it online? If the answer is no, then your promotion still needs some work.
*3. Always Appeal to How your Promotion Benefits the Consumer.
When launching any online marketing promotion, it will pay you dividends in multiples to inject the "how does this benefit my customer" mentality into every single aspect of your marketing process. The more your promotion appeals to your potential customers, the more reasons they have to actually become your customers so that's more business for you!
*4. Always Plan Before You Promote
Always plan each aspect of your marketing promotion online no matter how simple the process seems to ensure you have the peace of mind needed to build momentum with your efforts. While planning, you can keep to your overall objective more easily than by just cutting a vein and letting it flow off the cuff spontaneously. There needs to always be a method to your online marketing promotion.
You'll be surprised how much more effective your results are on the online marketing promotions you planned as compared or split-tested side by side with ones where you may have planned less. Organization and systemizing is important. After all, if you have a blindfold on and can't see your target...how in the world do you expect to hit the bull's eye? It should be easy to see the importance of planning in every process of online marketing promotion you do to ultimately make the most money online as possible.
*5. Always Do Plenty of Research and Get as Much Demographic Profile Data as Possible Prior to your Promotion.
This is another simple, common sense principle for online marketing promotion, but you'd be surprised by how many marketers hoping to make money online just neglect this process and blindly promote without even knowing the first thing about their target customer.
By simply taking a poll or survey and rewarding all who participate with a free gift, you can obtain valuable information that can greatly increase your profits from every promotion you do from now on. For instance, wouldn't it help to know before promoting a guide to becoming a better parent how many of your customers actually have children? If that's not obvious then just let it serve as an example that the more closely you target your offer to the needs, wants and problems of your customers, the more customers you'll have to take you up on your offers.
*6. Always Make the Order Process as Easy to Complete as Possible.
How many salespages or offers have you found yourself reading and then for whatever reason chose to abandon it because it just wasn't clear on what the offer was or how to place the order? I know there's been several where the offer seemed reasonable or even good, but the sales process just was too confusing so I left without buying.
You do NOT want a single visitor to your offer having that kind of experience, so test it out and make sure everything is easy to understand and even ask your friends before going live with your online marketing promotion.
*7. Post-Promotion Follow Up Can Explode Your Profits From Every Online Marketing Promotion You Do from Now On.
Read that again. Follow up can explode your profits from every online marketing promotion you do from now on. Obviously we don't mean your money will catch fire and be obliterated, but just the opposite. Your profits will increase so dramatically with effective post-promotion follow up that if there was such thing as a money bomb, you'll think it exploded into your bank account. How so? Well consider this, when you do business with someone and they follow up asking about your experience and offer you something free as a gift in return for your feedback, how does it make you feel?
I know it makes me feel like someone actually cares about their customers. Those little things can go a very long way in winning the affection and repeat business of your first-time buyers for business relationships that last a lifetime. How would you like your web site address be the first site that rolls off the tongue of every person asked who to go to for the good stuff about marketing online?
It is bliss for sure. Also, remember, even though you are providing excellent customer service so that each customer wins, you're also giving them another chance to try out your other offers to help them too. That's a win-win situation that works overtime to overdeliver for your customers and build yourself a solid, unshakable foundation of trust for future business.
Well, while there are many more principles to adhere to, these can be classified as the 7 must know principles for your online marketing promotion. Stick to those and you should see more success with each new online marketing promotion you launch.
For instance:
*1. Never Spam or Come Across as Too Self-Promoting.
The surest shortcut to putting the toe tag on your online marketing promotion before it ever starts is to allow any sort of shameless or shameful sort of self-promotion that makes your target market feel uncomfortable to the point of not doing business with you.
See, in this day and age, many sites allow for the reporting of content that is just too way over the top in terms of self-promotion.
Now not every thing that could be considered too self-promotional is, but to be on the safe side, it is better to not overtly abuse sites that are intended as a sharing place of quality content and info with a bombarding of over-exaggerated hype filled boasts and endless exclamation points for a wham bam thank you ma'am type of promotion. Use your common sense and you should be fine.
*2. Never Sound Desperate or Pleading in Any of your Promotion.
This may sound like common sense, but it's important to remember as a guiding principle. Success breeds more success.
People in your market will be more likely to take you up on an offer from an online marketing promotion coming from a position of strength and success than they ever would if your promotion sounded desperate or just like someone only attempting to "make money online."
Ask yourself, would I do business with this promotion if I encountered it online? If the answer is no, then your promotion still needs some work.
*3. Always Appeal to How your Promotion Benefits the Consumer.
When launching any online marketing promotion, it will pay you dividends in multiples to inject the "how does this benefit my customer" mentality into every single aspect of your marketing process. The more your promotion appeals to your potential customers, the more reasons they have to actually become your customers so that's more business for you!
*4. Always Plan Before You Promote
Always plan each aspect of your marketing promotion online no matter how simple the process seems to ensure you have the peace of mind needed to build momentum with your efforts. While planning, you can keep to your overall objective more easily than by just cutting a vein and letting it flow off the cuff spontaneously. There needs to always be a method to your online marketing promotion.
You'll be surprised how much more effective your results are on the online marketing promotions you planned as compared or split-tested side by side with ones where you may have planned less. Organization and systemizing is important. After all, if you have a blindfold on and can't see your target...how in the world do you expect to hit the bull's eye? It should be easy to see the importance of planning in every process of online marketing promotion you do to ultimately make the most money online as possible.
*5. Always Do Plenty of Research and Get as Much Demographic Profile Data as Possible Prior to your Promotion.
This is another simple, common sense principle for online marketing promotion, but you'd be surprised by how many marketers hoping to make money online just neglect this process and blindly promote without even knowing the first thing about their target customer.
By simply taking a poll or survey and rewarding all who participate with a free gift, you can obtain valuable information that can greatly increase your profits from every promotion you do from now on. For instance, wouldn't it help to know before promoting a guide to becoming a better parent how many of your customers actually have children? If that's not obvious then just let it serve as an example that the more closely you target your offer to the needs, wants and problems of your customers, the more customers you'll have to take you up on your offers.
*6. Always Make the Order Process as Easy to Complete as Possible.
How many salespages or offers have you found yourself reading and then for whatever reason chose to abandon it because it just wasn't clear on what the offer was or how to place the order? I know there's been several where the offer seemed reasonable or even good, but the sales process just was too confusing so I left without buying.
You do NOT want a single visitor to your offer having that kind of experience, so test it out and make sure everything is easy to understand and even ask your friends before going live with your online marketing promotion.
*7. Post-Promotion Follow Up Can Explode Your Profits From Every Online Marketing Promotion You Do from Now On.
Read that again. Follow up can explode your profits from every online marketing promotion you do from now on. Obviously we don't mean your money will catch fire and be obliterated, but just the opposite. Your profits will increase so dramatically with effective post-promotion follow up that if there was such thing as a money bomb, you'll think it exploded into your bank account. How so? Well consider this, when you do business with someone and they follow up asking about your experience and offer you something free as a gift in return for your feedback, how does it make you feel?
I know it makes me feel like someone actually cares about their customers. Those little things can go a very long way in winning the affection and repeat business of your first-time buyers for business relationships that last a lifetime. How would you like your web site address be the first site that rolls off the tongue of every person asked who to go to for the good stuff about marketing online?
It is bliss for sure. Also, remember, even though you are providing excellent customer service so that each customer wins, you're also giving them another chance to try out your other offers to help them too. That's a win-win situation that works overtime to overdeliver for your customers and build yourself a solid, unshakable foundation of trust for future business.
Well, while there are many more principles to adhere to, these can be classified as the 7 must know principles for your online marketing promotion. Stick to those and you should see more success with each new online marketing promotion you launch.
By : Phil W
Da' Genius Marketer, a regular guy who turned around one day and asked himself:
WHY BE DUMB, WHEN YOU CAN BE A GENIUS?If you're looking for him, he can be found at:http://www.onlinemarketingenius.com
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